<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-WTVTVZ6" height="0" width="0" style="display:none;visibility:hidden">

Blog

Read more

COVID Strategy Series: Hotel Marketing and Team Engagement 

Give your hotel marketing a personal touch by nurturing employees’ advocacy of your brand and property    Luis Enrique Galdamez Echeverria, CEO of FashionPotluck.com, shares his expertise on how you can work with HR to keep your team happy, giving them active parts in the effort to keep your business afloat. Read on for universally...
read more ▸

COVID Strategy Series: Hotel Marketing and Guest Engagement 

Tweak your hotel marketing strategy to keep your customers engaged through periods of low travel.   Covid-19 doesn't need to ruin your business – make changes where possible and reduce any additional barriers to booking. We spoke to three marketing specialists, Katie Hokin, Founder and Director of AccomBoost and Luis Enrique Galdamez Echeverria,...
read more ▸

COVID Strategy Series: Hotel Marketing Quick Wins

Pivot your hotel marketing strategy to work around the coronavirus crisis   If you're like many in the industry, you've been working on a long-term hotel marketing strategy to gradually attract hotel guests back to your property. We've taken the liberty of asking three experts for a list of quick initiatives to supplement your core strategy,...
read more ▸

Create a contactless guest journey for your hotel using digital touchpoints

Use the latest in hotel technology to create digital touchpoints for your guests, make them feel safe and comfortable, provide personalised service and implement new hygiene protocols. The Coronavirus outbreak brought new developments to parts of our lives that previously seemed unchangeable, simply because we'd become so used to a certain way of...
read more ▸

How to optimize revenue strategy with rate optimization

While the past several weeks haven’t been easy, it’s no secret that the recovery period will also be a challenging time for hoteliers. A strong revenue management strategy which allows you to secure market share and maximize average spend is the key to success in this time of slowly growing demand.  To help you create such a strategy for your...
read more ▸

Launch: best converting design for hotel upselling so far

How have you been keeping busy during the COVID-19 lockdown? Here at Oaky, it’s been all hands on deck to further improve our product and increase our current average ROI of 13.8. Why? Because our goal is to make you the upselling rockstar you were meant to be, so you can make the most of market recovery when the time comes.  Keep reading to find...
read more ▸

How hoteliers can foresee when their guests will return

If you’re reading this, the chances are that the world of hotelling is a big part of your work or personal life. They’re certainly a part of SiteMinder’s – the industry’s leading guest acquisition platform and a long-time partner of ours at Oaky. They’re also the creators of the World Hotel Index, which launched in recent weeks to provide...
read more ▸

How to manage hotel staff during times of crisis and unemployment

Strong leadership builds team engagement, which is always important, but it plays an especially big role during times of crisis.  As you navigate the COVID-19 outbreak and its effects on your property, how has your relationship with your staff changed? Which measures have you had to take to protect your business? Unfortunately, many hotels have...
read more ▸

Oaky COVID-19 statement (updated)

July 1st, 2020 Dear Oaky hoteliers and hosts,  First of all, we sincerely hope that you and your near ones are well.  It’s only been 3 months since our first COVID statement, and it’s remarkable to see how quickly things have changed. However tough it may be - we are finally seeing signs of positives and there are new opportunities we’d like to...
read more ▸

Revenge travelling after COVID-19 - What will it look like?

Table of contents  ▸ Recent consumer surveys give hope ▸ How will travel look after COVID-19? ▸ How hotels can react and prepare    ▸ 1. Show guests what you’re doing to keep them safe    ▸ 2. Offer services built around staying safe and healthy    ▸ 3. Create an amazing experience    ▸ 4. Start marketing early    ▸ 5. Place a strong focus on ROI...
read more ▸