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COVID Strategy Series: Review your F&B service in light of Covid-19

Implement local guidelines and set new standard operating procedures while maximising service quality   Whether your restaurants and bars were closed for an extended period or not, the following tips will help you determine to what degree your outlets are providing a safe and comfortable environment for your guests.  These insights were provided...
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COVID Strategy Series: Total Revenue Management

Spread your efforts across all revenue streams to maximise incremental revenue Before the crisis, revenue management was largely focused on maximum room revenue. Today, hoteliers are looking for ways to  generate extra revenue even during low-occupancy times. In line with this, we’ll see an important shift towards total revenue management.  We...
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COVID Strategy Series: Forecasting and Pricing During Market Recovery

How to build a (contingency) plan based on the short term and various what-if scenarios   Preparedness is key to surviving any period of instability. Putting in the work to ready your hotel against various outcomes will pay off in the long run.  As a revenue manager, you may have asked yourself the following questions recently: Is it worth the...
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COVID Strategy Series: Revenue Management and Changing Demand

Update your segments and target markets to deal with changing demand landscapes in the wake of the pandemic   International travel restrictions have led to drastic shifts in booking patterns across most segments. We spoke to revenue managers Thibault Catala of Catala Consulting, Adrienne Hanna of Right Revenue, Melissa Kalan from ARMA and...
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COVID Strategy Series: Hotel Marketing and Brand Equity

Apply universal brand equity principles to your hotel marketing strategy to supercharge your brand image   In the final instalment of the Hotel Marketing category of our COVID Strategy Series, we hear from marketing experts Perryn Khoo, Digital Account Manager at WME Australia and Luis Enrique Galdamez Echeverria, CEO of FashionPotluck.com, about...
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Increase up-sell conversions with the new image gallery feature

  Multiply opportunities for up-selling and let’s-book-it moments: boost your visuals game with the image gallery   We’re constantly looking to evolve our UX and UI to increase conversion –after the complete design overhaul of our guest platform, we're continuing to fine-tune details to make the most out of each guest’s experience.  As you know,...
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COVID Strategy Series: Hotel Marketing and Online Performance

The building blocks to achieving a thriving online presence for your hotel   We are visited once more by our friendly marketing specialists Katie Hokin, Founder and Director of AccomBoost, Luis Enrique Galdamez Echeverria, CEO of FashionPotluck.com, and Perryn Khoo, Digital Account Manager at WME Australia, to talk hotel marketing during market...
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COVID Strategy Series: Hotel Marketing and Team Engagement 

Give your hotel marketing a personal touch by nurturing employees’ advocacy of your brand and property    Luis Enrique Galdamez Echeverria, CEO of FashionPotluck.com, shares his expertise on how you can work with HR to keep your team happy, giving them active parts in the effort to keep your business afloat. Read on for universally...
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COVID Strategy Series: Hotel Marketing and Guest Engagement 

Tweak your hotel marketing strategy to keep your customers engaged through periods of low travel.   Covid-19 doesn't need to ruin your business – make changes where possible and reduce any additional barriers to booking. We spoke to three marketing specialists, Katie Hokin, Founder and Director of AccomBoost and Luis Enrique Galdamez Echeverria,...
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COVID Strategy Series: Hotel Marketing Quick Wins

Pivot your hotel marketing strategy to work around the coronavirus crisis   If you're like many in the industry, you've been working on a long-term hotel marketing strategy to gradually attract hotel guests back to your property. We've taken the liberty of asking three experts for a list of quick initiatives to supplement your core strategy,...
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