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covid 19

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The effect of creative upselling on your incremental revenue

Harness the psychology of upselling to generate steadfast incremental revenue in a period of low demand.   In the unstable period hoteliers now find themselves in, creative, thoughtful upselling has more agency than ever. Hotels like XO Hotels in Amsterdam are demonstrating how leaning into one's upselling strategy and thinking outside the box can...
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Revenue management during a pandemic: APAC focus

Without a doubt, Covid-19 has introduced unprecedented challenges to the hospitality industry. However, with restrictions easing, hotels in the Asia Pacific region are beginning to see business recover.    Vijesh Yoganathan, our Head of APAC at Oaky, sat down with Amit Peshawaria, Head of Sales Asia Pacific at OTA Insight and Murphy Mathew,...
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Updated Oaky COVID-19 statement

Not using Oaky yet? Click here to use our software for free during COVID-19 ▸ September 7th, 2020 Dear Oaky hoteliers and hosts,  However tough this summer may have been - we are finally seeing actual signs of recovery, along with new opportunities we’d like to help you capture. Without celebrating too soon, let's get down to business – and more...
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COVID Strategy Series: Reimagining your front office operations

While technology is an obvious solution to retaining efficient front office service, don’t underestimate the power of guest autonomy. Sometimes a less hands-on approach is the easiest and safest option.   As you look at how to change some of your front office procedures, always look for creative ways you can bring together safety, social...
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COVID Strategy Series: Set up your front office procedures for success

Despite notable changes to the hotel industry, the raison d’etre of hospitality remains intact. Uphold the standards your hotel is known for with the right care and foresight.   Your front office team is more important now than ever. They can offer a safe and warm welcome to your guests at a time when the perceived risk of travelling is higher...
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COVID Strategy Series: Promoting a refreshed food and beverage service

Leverage your original F&B selling points in combination with your renewed health and safety measures to attract patrons.   As you gear up to reopen, getting the word out about it is key to attracting those first visitors. As you might expect, competition will be fiercer than ever as venues around you fight to make up for revenue lost during the...
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COVID Strategy Series: Review your F&B service in light of Covid-19

Implement local guidelines and set new standard operating procedures while maximising service quality   Whether your restaurants and bars were closed for an extended period or not, the following tips will help you determine to what degree your outlets are providing a safe and comfortable environment for your guests.  These insights were provided...
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COVID Strategy Series: Total Revenue Management

Spread your efforts across all revenue streams to maximise incremental revenue Before the crisis, revenue management was largely focused on maximum room revenue. Today, hoteliers are looking for ways to  generate extra revenue even during low-occupancy times. In line with this, we’ll see an important shift towards total revenue management.  We...
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COVID Strategy Series: Forecasting and Pricing During Market Recovery

How to build a (contingency) plan based on the short term and various what-if scenarios   Preparedness is key to surviving any period of instability. Putting in the work to ready your hotel against various outcomes will pay off in the long run.  As a revenue manager, you may have asked yourself the following questions recently: Is it worth the...
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COVID Strategy Series: Hotel Marketing and Brand Equity

Apply universal brand equity principles to your hotel marketing strategy to supercharge your brand image   In the final instalment of the Hotel Marketing category of our COVID Strategy Series, we hear from marketing experts Perryn Khoo, Digital Account Manager at WME Australia and Luis Enrique Galdamez Echeverria, CEO of FashionPotluck.com, about...
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