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Occupancy Rate (OCC)

In our Hotel KPIs series, we provide straightforward explanations for important hotel KPIs, including how to influence hotel KPIs in 2021 and their significance in a changing hospitality landscape.   What is the occupancy rate? Occupancy or OCC shows what percentage of your available rooms you’ve sold on a given date or over a specific period....
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Revenue per Available Room (RevPAR)

In our Hotel KPIs series, we provide straightforward explanations for important hotel KPIs, including how to influence hotel KPIs in 2021 and their significance in a changing hospitality landscape. What is RevPAR? RevPAR (revenue per available room) measures a hotel’s ability to sell its available rooms at a certain average rate. It’s the most...
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Average Daily Rate (ADR)

In our Hotel KPIs series, we provide straightforward explanations for important hotel KPIs, including how to influence hotel KPIs in 2021 and their significance in a changing hospitality landscape. What is ADR? ADR is short for average daily rate. It describes the average daily income per paid occupied room. Revenue managers use it to measure a...
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Oaky Explores: Instant Hotel ROI

Welcome to the first article of our Oaky Explores series, which expands on data-based discoveries about hotel revenue, upselling and guest experience. In this piece, our Head of Customer Success, Saahil Karkera, explores how hotels can generate revenue now, with a focus on real data pulled from the Oaky customer base.   When we buy a product or...
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11 Easy Ways to Increase Your Hotel Revenue

Increasing hotel revenue is much easier said than done, especially in the current hospitality climate. As you may know, there are a multitude of tactics that involve shifting room rates up and down in various ways, but these approaches are likely to get limited results. There are many other ways to boost hotel revenue that are often overlooked,...
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Introducing The Oaky Upselling Course

28 January, 2021, Amsterdam – We’re excited to announce the launch of the first level of our virtual upselling course! The first of its kind in hospitality, our hotel upselling course will comprise of three levels that hoteliers can pursue in line with their upselling ambitions. Each level of this engaging, video-based course will delve deeper...
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How to excel as an experience economy hotel

Can brands really pull the strings on something as abstract and personal as an individual experience? Can we really create positive memories using formulas and data? At Oaky, we took to research to find out. In the process of building our latest feature, the Deal Library, we discovered a range of remarkable trends that spoke volumes about fleeting...
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The Most Important KPIs for Hotels in 2021

Oaky’s Head of Customer Success, Saahil Karkera, unpacks the key performance indicators that will be most critical for hotels in 2021 and during Covid-19 in general. In constant communication with key decision makers across Oaky's diverse customer base, Saahil's knowledge is rooted in years of experience with independent hotels and chains in over...
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Using Upselling in Hotel Marketing

  While upselling has been a focus for hotels for many years, the responsibility of carrying it out has traditionally fallen to front desk, with underlying strategy remaining in the domain of revenue managers. The more involved you get with digital upselling, however, the more you'll realise that its various components have value-adding advantages...
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Christmas Upselling at your Hotel

After the year we've all had, we're all looking forward to some semblance of normal during the holidays. Whether you celebrate Christmas yourself or not, cosy traditions give us all comfort during the cold winter months. While your hotel may be less full than previous periods, you have the power to lift spirits in a big way this holiday season...
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