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The Most Important KPIs for Hotels in 2021

Oaky’s Head of Customer Success, Saahil Karkera, unpacks the key performance indicators that will be most critical for hotels in 2021 and during Covid-19 in general. In constant communication with key decision makers across Oaky's diverse customer base, Saahil's knowledge is rooted in years of experience with independent hotels and chains in over...
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Using Upselling in Hotel Marketing

  While upselling has been a focus for hotels for many years, the responsibility of carrying it out has traditionally fallen to front desk, with underlying strategy remaining in the domain of revenue managers. The more involved you get with digital upselling, however, the more you'll realise that its various components have value-adding advantages...
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Christmas Upselling at your Hotel

After the year we've all had, we're all looking forward to some semblance of normal during the holidays. Whether you celebrate Christmas yourself or not, cosy traditions give us all comfort during the cold winter months. While your hotel may be less full than previous periods, you have the power to lift spirits in a big way this holiday season...
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The Anatomy of a Successful Upsell Deal

The research we carried out to build our Deal Library reinforced our belief in several indispensable truths about digital upselling. Here, we introduce the key elements identified by our Head of Customer Success Saahil Karkera, as a result of years spent optimising the Oaky offerings of customers around the world. From the deal's concept to its...
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Effective upselling for hotels in just a few clicks

The basic idea behind upselling and cross-selling is simple: put together an offer and pitch it to your hotel guests before or during check-in. As with many things in life, this sounds simpler in theory than it does in practice.  How do you motivate more guests to actually opt in for your upsell deals? The simple answer is: offer services and...
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Using an Attribute Based Selling approach in your upsell strategy

New revenue opportunities for your hotel through attribute based selling Attribute based selling, or ABS in short, has become one of the top buzzwords in hospitality. But what is it exactly, and how can you take advantage of its principles through your upselling programme? Let’s take a look at what experts have been saying, so you can decide if...
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Stress-free upselling: How to streamline your hotel operations

Automated upselling and cross-selling have proven to be fantastic ways to boost a hotel’s ancillary revenue. Nonetheless, it's understandable to question the operational aspect of it all. More services inevitably mean more tasks, and you may be wondering if there is a way to efficiently delegate action steps for incoming requests. There must be a...
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5 ways to optimise your room upgrade strategy

 Take the manual work out of optimising the upselling of your room upgrades and focus on perfecting your communication. Room upgrades have always been an important part of a well-rounded upselling programme, but now you can spend less time manually adjusting your supplement rates and more time optimising your room upgrade conversions! Read on for...
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Create a contactless guest journey for your hotel using digital touchpoints

Use the latest in hotel technology to create digital touchpoints for your guests, make them feel safe and comfortable, provide personalised service and implement new hygiene protocols. The Coronavirus outbreak brought new developments to parts of our lives that previously seemed unchangeable, simply because we'd become so used to a certain way of...
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How to optimize revenue strategy with rate optimization

While the past several weeks haven’t been easy, it’s no secret that the recovery period will also be a challenging time for hoteliers. A strong revenue management strategy which allows you to secure market share and maximize average spend is the key to success in this time of slowly growing demand.  To help you create such a strategy for your...
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