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Revenue per Available Room (RevPAR)

In our Hotel KPIs series, we provide straightforward explanations for important hotel KPIs, including how to influence hotel KPIs in 2021 and their significance in a changing hospitality landscape. What is RevPAR? RevPAR (revenue per available room) measures a hotel’s ability to sell its available rooms at a certain average rate. It’s the most...
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Average Daily Rate (ADR)

In our Hotel KPIs series, we provide straightforward explanations for important hotel KPIs, including how to influence hotel KPIs in 2021 and their significance in a changing hospitality landscape. What is ADR? ADR is short for average daily rate. It describes the average daily income per paid occupied room. Revenue managers use it to measure a...
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11 Easy Ways to Increase Your Hotel Revenue

Increasing hotel revenue is much easier said than done, especially in the current hospitality climate. As you may know, there are a multitude of tactics that involve shifting room rates up and down in various ways, but these approaches are likely to get limited results. There are many other ways to boost hotel revenue that are often overlooked,...
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Top tips for hoteliers to plan for a profitable recovery

There are a number of ways to ensure you're in the best position to maximise your revenues, ready for when you can start to welcome guests back.  As some restrictions begin to lift, Guestline’s Hamzah Hafesji encourages hoteliers to prep for the upturn by using all available resources and venturing down new paths to reap the rewards.    Data...
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How to optimize revenue strategy with rate optimization

While the past several weeks haven’t been easy, it’s no secret that the recovery period will also be a challenging time for hoteliers. A strong revenue management strategy which allows you to secure market share and maximize average spend is the key to success in this time of slowly growing demand.  To help you create such a strategy for your...
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How much can you really make from upselling?

Use the incremental revenue calculator to discover your property’s potential! Upselling is a great way to both improve your guests’ experience at your hotel and to boost your revenue through paid upgrades and ancillary services. Upselling success factors A recent benchmarking report shows that factors such as property type (e.g. luxury hotel, city...
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How much revenue can hotels generate from upselling? [Free report]

Upselling is a hot topic and you can read about it everywhere. Countless articles offer tips on why and how to upsell, but few will ever show you numbers that answer another important question: Is upselling really worth it? Of course, here at Oaky we believe that YES, it is! But we don’t expect you to just take our word for it. Instead, check out...
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3 ways to increase ADR and RevPAR with 0% commission

  There are only 3 certainties in life; death, taxes and high commission rates on OTA reservations… The hotel industry is a continuously changing landscape. Ever since my first day in hospitality, each day has been different, and the industry is generally a wild roller coaster ride for everyone involved. Nevertheless, there are some constants...
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How to make segmentation a revenue-booster at your hotel?

The basis of revenue management is the 5 Rs which are selling the right room on the right channel to the right customer at the right time at the right price. This can easily be applied to upselling and ancillary revenue sales as well. By using the power of segmentation and marketing, Oaky pairs traditional revenue management practices with...
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Why saving the planet with “Free Pizza” is the modern way of upselling

Save the planet with free pizza What comes to mind when you think of upselling? Extras like a bottle of Champagne or a room upgrade? Probably not “Save the planet with Free Pizza” or “Fons the Fish for a more social stay”. In the start of Oaky, we used to think about which services hotels would offer. But we had no idea to what extent creative...
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